More than 50,000 firms were nominated. Thirty-three thousand interviews were conducted. Only 250 firms made the list.
Among them: Bailard.
We are proud to be recognized among Forbes’ America’s Top RIA Firms. The honor reflects a long tradition of teamwork, integrity, and care for our clients’ success.
What matters more than the recognition itself are the quiet moments that make it possible. It’s listening closely, planning carefully, and following through on every promise. That is where trust is built and where the work truly matters.
“Awards come and go, but what endures is how we treat our clients and colleagues,” said Sonya Mughal, CFA, Chief Executive Officer. “That’s the part I’m most proud of.”
This honor follows other 2025 distinctions, including Barron’s Top 100 RIA Firms and the San Francisco Business Times’ Top Bay Area Corporate Philanthropists list. Each reflects the same foundation of steady leadership and a shared commitment to doing what is right for those we serve.
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About Bailard, Inc.:
Founded in 1969, Bailard is an independent, values-driven firm serving individuals, families, and institutions with comprehensive wealth management and investment strategies across public and private markets. Headquartered in the San Francisco Bay Area, the woman-led, majority employee-owned firm manages over $7 billion in assets as of September 30, 2025. A Certified B Corporation™ and signatory to the UN Principles for Responsible Investing, Bailard combines deep expertise with a long-standing commitment to putting clients first.
Past performance is no indication of future results. All investments have the risk of loss. These awards do not evaluate the quality of services provided to clients and are not indicative of Bailard’s future performance. There was no cost to enter any of the recognitions described herein.
About Forbes’ 2025 America’s Top RIA Firms: Bailard ranked 91 out of 250 firms in the 2025 Forbes Top RIA Firms and 90 out of 250 firms in the 2024, each announced in October. The ranking, developed by SHOOK Research, is based on qualitative interviews and quantitative data, weighing factors such as revenue trends, assets under management, compliance records, and industry experience. More information is available here: https://www.forbes.com/sites/rjshook/2025/10/01/methodology-americas-top-ria-firms-2025/
About Barron’s Top 100 RIA Firms: Announced in September 2025, 2024, 2023, and 2021 by Barron’s. Bailard ranked 92 out of 100 on the 2025 list; 88 in 2024; 99 in 2023; and 98 in 2021. Advisors who wish to be ranked complete a 102-question survey; Barron’s then verifies that data and applies its rankings formula to generate a ranking. The formula features three major categories of calculations: assets, revenue, and quality of practice with multiple sub-calculations in each. https://www.barrons.com/advisor/report/top-financial-advisors/ria?
About San Francisco Business Times’ Top 100 Corporate Philanthropists: Annual award, given in July of each year, SFBT recognizes the top 100 for-profit companies and nonprofit healthcare institutions based on the year’s cash donations to charitable organizations across the Greater Bay Area, including the counties of Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma. Bailard ranked #65 in 2025, #71 in 2024, #79 in 2023; #82 in 2022; and #89 in 2021. There was no fee to enter. Please visit the SFBT for more information: https://www.bizjournals.com/sanfrancisco/subscriber-only/2025/08/01/the-top-corporate-philanthropists-in-the-bay-area.html
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