The pursuit of excellence – as a manager, partner, and employer – drives everything we do. We also value accountability, compassion, courage, fairness, and independence. And these values manifest in our thoughtful, high-touch service; in our firm-wide intellectual curiosity and deep industry expertise; and in our transparency with both clients and colleagues. Empathy is not a hindrance, nor is it incompatible with risk and investing. In fact, we think it provides an edge.
A key differentiator is our stability, which stems from our independent ownership. We’re largely employee-owned and aren’t beholden to the interests of a corporate parent. Therefore, we’re able to maintain an entrepreneurial zeal that allows us to pursue the best opportunities in the marketplace as we see them arise. Our independence and spirit of innovation have driven remarkable employee tenure, which helps reduce turnover risk for our clients.
Wealth Management
Comprehensive planning and investing, delivered with compassion
Over Bailard’s more than 50-year history, we’ve served a broad range of clients from entrepreneurs, experienced executives, medical professionals, individuals undergoing an IPO, founders, and multi-generational families to foundations and endowments. The core of our multi-faceted approach is understanding what matters to you.
Asset Management
Innovative approaches designed to enhance returns and manage risk
Bailard pursues opportunities where we perceive a definable advantage across public and private markets. We build upon innovative approaches that seek to enhance returns and manage risks while helping meet our clients’ needs. As a values-driven firm, we are proud of our decades-long history of managing assets for a diverse client base that includes corporations, endowments/foundations, and government entities as well as individuals and families.
Thought Leadership
Kiplinger, “This Is Why Now Is the Time for Investors to Look Abroad”
November 7, 2025
Many portfolios today lean heavily toward the same handful of U.S. names. What happens when those leaders start to wobble? In Kiplinger, Bailard’s Daniel McKellar, CFA, explores why international equities deserve a closer look and how investors can think more globally about diversification.
Country Indices Flash Report – October 2025
November 1, 2025
French Prime Minister Sébastien Lecornu was swiftly reappointed just days after resigning. His pledge to suspend the controversial pension reform proved a key concession, securing Socialist Party backing to survive a no-confidence vote.
Earning Our Place Among America’s Top RIA Firms
October 30, 2025
Named one of America’s Top RIA Firms by Forbes, Bailard continues to build for the future with integrity, purpose, and care for the people we serve.
There is no guarantee Bailard or any of its strategies will achieve their performance or investment objectives. Past performance is no indication of future results. All investments have the risk of loss. Neither Bailard nor any employee of Bailard can give tax or legal advice. Please consult your tax or legal professional for such advice.

