
Unlike many industry awards, this recognition is grounded in employee feedback, with 80% of the evaluation focused on the day-to-day employee experience. For an independent firm in an industry where consolidation continues to accelerate, that validation matters. Independence holds up only when the culture underneath it is strong.
This year, Bailard is ranked 3rd among firms with 50-99 employees. And while awards are always a chance to pause and reflect, an eight-year streak reflects something deeper: a culture shaped by the choices our people make every day and anchored in our firmly held values of accountability, compassion, courage, excellence, fairness, and independence.
“Culture is something you build choice by choice. It’s the small, everyday moments of supporting one another and doing what’s right for the people we serve. Seeing Bailard recognized for the eighth year in a row is a reflection of a team I’m immensely proud of. They show up with purpose, integrity, and compassion. They’re the reason this culture stays strong,” remarked Sonya Mughal, CFA, Bailard’s Chief Executive Officer.
At its core, this recognition reinforces what we strive for. When people feel supported, trusted, and valued, it shapes how they show up for clients and colleagues. As we mark this milestone, our focus stays on what comes next: strengthening our culture, supporting our team, and protecting the independence that helps us serve the people and communities who rely on us.
For a full list of the 2025 honorees, visit http://www.pionline.com/BPTW2025.
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About Bailard, Inc.
Founded in 1969, Bailard is an independent, values-driven wealth and asset management firm serving individuals, families, and institutions. Bailard has built a long‐term asset management track record across domestic and international equities, fixed income, and private real estate, along with in-house sustainable, responsible, and impact investing expertise. The firm helps clients align their financial goals with their values. Headquartered in the San Francisco Bay Area, Bailard had over $7.5 billion in assets under management as of 9/30/2025. Bailard is majority employee-owned, woman-led, a Certified B Corporation™, and a UN Principles of Responsible Investing signatory.
About Pensions & Investments’ Best Places to Work in Money Management
Pensions & Investments, owned by Crain Communications Inc., is the 50-year-old global news source for money management and institutional investing. P&I released the 2025 ranking in December 2025. Participating firms must have at least 20 U.S.-based employees, $100 million of discretionary institutional assets under management or advisement, and a minimum of one year in business. In 2025, 103 firms were ranked, with 25 managers recognized in Bailard’s category of 50 to 99 employees. For 2024, 2023, 2022, 2021, 2020, 2019, and 2018, there were 113, 123, 100, 76, 94, 76, and 69 firms ranked, respectively. For additional details regarding methodology, please visit http://www.pionline.com/BPTW2025. Bailard was considered for this award without paying for inclusion, however, some programs have charged a registration fee: Pensions & Investments required $199 in 2023, 2024, and 2025, and the InvestmentNews’ 2024 program, and Pensions & Investments 2023 program included a $499 data-sharing fee from Best Companies Group. This award does not evaluate the quality of services provided to clients and is not indicative of Bailard’s future performance.
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