The pursuit of excellence – as a manager, partner, and employer – drives everything we do. We also value accountability, compassion, courage, fairness, and independence. And these values manifest in our thoughtful, high-touch service; in our firm-wide intellectual curiosity and deep industry expertise; and in our transparency with both clients and colleagues. Empathy is not a hindrance, nor is it incompatible with risk and investing. In fact, we think it provides an edge.
A key differentiator is our stability, which stems from our independent ownership. We’re largely employee-owned and aren’t beholden to the interests of a corporate parent. Therefore, we’re able to maintain an entrepreneurial zeal that allows us to pursue the best opportunities in the marketplace as we see them arise. Our independence and spirit of innovation have driven remarkable employee tenure, which helps reduce turnover risk for our clients.
Wealth Management
Comprehensive planning and investing, delivered with compassion
Over Bailard’s more than 50-year history, we’ve served a broad range of clients from entrepreneurs, experienced executives, medical professionals, individuals undergoing an IPO, founders, and multi-generational families to foundations and endowments. The core of our multi-faceted approach is understanding what matters to you.
Asset Management
Innovative approaches designed to enhance returns and manage risk
Bailard pursues opportunities where we perceive a definable advantage across public and private markets. We build upon innovative approaches that seek to enhance returns and manage risks while helping meet our clients’ needs. As a values-driven firm, we are proud of our decades-long history of managing assets for a diverse client base that includes corporations, endowments/foundations, and government entities as well as individuals and families.
Thought Leadership
Business Wire, “Bailard named to inaugural CNBC Elite Advisors list”
June 24, 2026
Bailard, Inc., an independent wealth and asset management firm, has been named to the inaugural CNBC Elite Advisors list. CNBC recognizes 25 U.S. registered investment advisors (RIAs) with a record of serving ultra-high-net-worth (UHNW) clients and families across the full range of services they require.
The end of forward guidance? – Morning Macro with Dave
June 23, 2026
Federal Reserve Chair Kevin Warsh has signaled a different approach to monetary policy, prompting markets to shift from expecting rate cuts to anticipating additional hikes. At the same time, inflation concerns and tighter global monetary policy are reshaping the investment landscape.
CNBC unveils inaugural Elite Advisors list
June 23, 2026
Bailard has been named to CNBC’s Elite Advisors list. Only 25 firms were included in the inaugural cohort. CNBC’s research focused on firms serving ultra-high-net-worth families and the full scope of capabilities those relationships demand.
There is no guarantee Bailard or any of its strategies will achieve their performance or investment objectives. Past performance is no indication of future results. All investments have the risk of loss. Neither Bailard nor any employee of Bailard can give tax or legal advice. Please consult your tax or legal professional for such advice.


